MKT 678 - Brand Management
This guide was developed for MKT 678 students to help identify Shapiro Library resources for use in their course assignments and project.
Industry Profiles
Recommended Databases
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for finding industry profile information.
- Mintel Academic This link opens in a new windowMintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
- ABI/INFORM Collection - ProQuest This link opens in a new windowMajor source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.
- MarketLine (Explorer) This link opens in a new windowQuality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions. To access data click "Explorer" under Cross Industry Intelligence Center.
