MKT 678 - Brand Management
This guide was developed for MKT 678 students to help identify Shapiro Library resources for use in their course assignments and project.
Demographics and Markets
Recommended Databases
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for finding demographics and market information.
- EASI Analytic Software: The Right Site This link opens in a new windowDemographic and market analysis reports. To access: Email ask@snhu.libanswers.com for username and password, please provide your student ID number.
- RKMA Market Research Handbooks This link opens in a new windowShapiro Library subscribes to a number of consumer behavior and marketing research handbooks in sports, leisure, entertainment and travel.
Web Resources
The following web resources have been compiled by a librarian and may be useful in your research but don't forget to always evaluate any websites you use!
- Bureau of Labor Statistics This link opens in a new windowThe BLS keeps and provides statistics on employment and unemployment and compensation among other topics. They also publish the excellent Occupational Outlook Handbook, which summarizes working conditions, pay, and training required for a wide range of occupations
- US Census Bureau This link opens in a new windowThe homepage of the US Census bureau is a portal to a wide range of demographic databases offering information on population, household activity and consumer spending.
- Current Industrial Reports This link opens in a new windowThe Current Industrial Report (CIR) program has been providing monthly, quarterly and annual measures of industrial activity for many years. The primary objective of the CIR program is to produce timely, accurate data on production and shipments
- State and County Quickfacts This link opens in a new windowQuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.