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Shapiro Library

MKT 678 - Brand Management

This guide was developed for MKT 678 students to help identify Shapiro Library resources for use in their course assignments and project.

Demographics and Markets


Recommended Databases

The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for finding demographics and market information. 

Web Resources


The following web resources have been compiled by a librarian and may be useful in your research but don't forget to always evaluate any websites you use!