MKT 113 - Introduction to Marketing
This guide organizes library resources to help in identifying companies, locating data, and understanding the techniques, involved with identifying customer requirements and satisfying them by providing customers with appropriate products.
Global Information
Databases
- MarketLine (Explorer) This link opens in a new windowQuality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions. To access data click "Explorer" under Cross Industry Intelligence Center.
- Economist Intelligence Unit (EIU) This link opens in a new windowProvides country, industry, and management analysis. Includes Country Reports
- Nexis Uni This link opens in a new windowNexis Uni provides full-text access to over 15,000 news, business, and legal sources. News coverage includes deep archives and the latest stories. Use the Company Dossier module to retrieve detailed company information and financial performance measures. The Company Dossier module also allows you to identify and compare companies matching specific criteria. This product also provides access to the renowned Shepard's Citations service for all federal and state court cases 1789-present. Nexis Uni is the new platform to replace LexisNexis Academic, which has been phased out by the vendor.
- A to Z International Business This link opens in a new windowComprehensive country-by-country resource for success in international business and trade.
Websites
- U.S. Commercial Service Market Research Library This link opens in a new windowSelect a country by name and click "GO" to find Country Commercial Guides.