MKT 113 - Introduction to Marketing
This guide organizes library resources to help in identifying companies, locating data, and understanding the techniques, involved with identifying customer requirements and satisfying them by providing customers with appropriate products.
Library Book Search
Find books in the library catalog by searching below!
You can find books and physical materials by using the search box provided above to search the Library Book Search. The catalog is a list of all the print resources the library has (including print books, print journals, and more).
eBook Databases
The databases listed on this drop-down include eBooks (some also include other types of sources like articles).