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MKT 113 - Introduction to Marketing

This guide organizes library resources to help in identifying companies, locating data, and understanding the techniques, involved with identifying customer requirements and satisfying them by providing customers with appropriate products.

NAICS & SIC Classifications

The North American Industry Classification System (NAICS) is "is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy."