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Shapiro Library

MKT 500 - Marketing Strategies

This guide identifies library-based and other internet sources that can be utilized to complete Dr. Spirou's 10 Point company analysis project.

Elements of Marketing Strategy and Market Planning


Journal or newspaper articles outlining the marketing and advertising strategies and plans of companies can be searched through the Library's databases that are focused on the field of business. They include: Business Source UltimateABI/INFORMNexis Uni, as well as other databases that are also linked on the Point # 4 and Point # 6 pages of this Research Guide.