MKT 500 - Marketing Strategies
This guide identifies library-based and other internet sources that can be utilized to complete Dr. Spirou's 10 Point company analysis project.
A Statement of the Organization's Purpose
Mission Statement Books in the Shapiro Library Reference Collection at Call # REF HD 30.285
A Company Website: For example, a mission statement as posted on Ford Motor Company's corporate website
MISSIONSTATEMENTS.Com, a website that has collected a number of mission statements for Fortune 500 companies, among others.
Contact the Company's Public Relations or Marketing Departments