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MKT 500 - Marketing Strategies

This guide identifies library-based and other internet sources that can be utilized to complete Dr. Spirou's 10 Point company analysis project.

A Statement of the Organization's Purpose

Mission Statement Books in the Shapiro Library Reference Collection at Call # REF HD 30.285

A Company Website: For example, a mission statement as posted on Ford Motor Company's corporate website

MISSIONSTATEMENTS.Com, a website that has collected a number of mission statements for Fortune 500 companies, among others.

Contact the Company's Public Relations or Marketing Departments