MKT 500 - Marketing Strategies
This guide identifies library-based and other internet sources that can be utilized to complete Dr. Spirou's 10 Point company analysis project.
Distinctive Competencies: Skills, Talents, and Experiences - Locating Objective Sources
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Business Insights: Essentials - Gale This link opens in a new windowPerform a company search and click on the link for your parent company name. Look for the "Histories" tab.
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MarketLine (Explorer) This link opens in a new windowThe Strengths in the SWOT Analysis: The strengths as noted in a company's SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis may outline notable skills or talents.
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D&B Hoovers This link opens in a new windowThe Strengths in the SWOT Analysis: Search for your company and bring up its record. Look in the left hand column for a link to "SWOT"
Library Book Search
Find books in the library catalog by searching below!
You can locate books and other physical materials by using the Library Book Search tool in the search box above, which searches the library's catalog. The catalog is a list of all the print resources the library has (including print books, print journals, and more).