MKT 500 - Marketing Strategies
This guide identifies library-based and other internet sources that can be utilized to complete Dr. Spirou's 10 Point company analysis project.
Distinctive Competencies: Skills, Talents, and Experiences - Locating Objective Sources
- Business Insights: Essentials - Gale This link opens in a new windowPerform a company search and click on the link for your parent company name. Look for the "Histories" tab.
- MarketLine (Explorer) This link opens in a new windowThe Strengths in the SWOT Analysis: The strengths as noted in a company's SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis may outline notable skills or talents.
- D&B Hoovers This link opens in a new windowThe Strengths in the SWOT Analysis: Search for your company and bring up its record. Look in the left hand column for a link to "SWOT"
Online Library Catalog
You can find books and eBooks by using the search box provided above to search the Online Library Catalog. The catalog is a list of all the print resources the library has (including print books, print journals, video games, audio books, and more) and also includes a record for most of our eBooks.