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Advertising 340 - Media Planning

This guide will help you identify and locate the resources (books, articles, etc.) that you will need for Advertising 340.

Recommended Databases

The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for doing research on the subject of demographics and markets:

Web Resources

The following web resources have been compiled by a librarian and may be useful in your research but don't forget to always evaluate any websites you use!

Browse for Print Books

Books are arranged on the shelves in the library by subject. We use the Library of Congress Classification System This link opens in a new window to assign call numbers to our materials so that materials on similar topics are next to each other on the shelves and patrons and staff can easily find what they need. You need to know a book's call number in order to get it off the shelf in the library.

If you'd like to browse our shelves, use these call number ranges to find books on the subject of media planning:

Media Planning Books
Call Number Book Title
REF HD6983.C6 ACCRA Cost of Living Index (Published Quarterly)
REF HC 110 .C6 O34 2004 Household spending: who spends how much on what
REF HF 5415.33.U6 L54 Lifestyle Market Analyst
REF HF5410 .M3 2010 Market share reporter
REF HQ  1064 U5 O43 2004 Older Americans: a changing market
REF HF5410 .W67 2001-02 World market share reporter

Are you an online student who can't get to the library in person? Request a print book to be mailed to you!