Measurement & Analysis
Depending on the social media platforms selected for the client, corresponding metrics will need to be outlined to determine the effectiveness of the time and resources spent marketing via each platform, and to establish benchmarks for your proposed social media campaign.
Social Media Metrics/KPIs for Benchmarking
Most social media platforms supply metrics to assess usage (clicks, likes, shares, etc.) and you will be asked to establish KPIs (Key Performance Indicators) for your clients. You will learn about these in your course materials. Here are some potentially helpful sources:
Major Social Media Platform Metrics Tools
Social Media Management Tools - Metrics/Analytics features
