Hootsuite and Sprout offer free templates to help you conduct a social media audit for your client or on their competitors.
SWOT stands for:
A SWOT analysis is used to evaluate the relationship between an organization’s internal resources (strengths and weaknesses) and external possibilities (opportunities and threats) to aid in making informed choices about which actions to take to increase an organization's ability to achieve its goals and objectives.
A key element to your SWOT and Social Media Audit will be to identify your client's competitors and compare their social media strategy and performance with your client's existing plan. Searching the web using Google or another search engine involves finding the right search terms, much like searching in library databases. Try one term, read the results you find and take note of other search terms you see.
For example: You might look up "fire department" and find out they are also called "fire rescue" or they might be merged with "emergency management." You will see other potential search terms like "forest fire warden" or "wildland fire statistics" or "state fire warden." Be sure to try a variety of search terms when looking for "competitors" or others engaged in similar activity to your client's organization.
Look at other small, alternative rock bands in New England. Look at performance venues to see who they have booked. Keep track of various terms used: alt rock, alternative rock, bands or groups, gigs, "New England" or individual states, etc.
Possible examples:
Look at other cancer focused organizations in New Hampshire, perhaps for related breast cancers (like metastatic breast cancer), or other types of cancer. Note, like Pink Revolution, the names of the organizations may not have the word "cancer" in them which can "hide" them from internet searches in some cases. You might expand your search to regional (New England) or national affiliates that operate in NH as well.
Possible examples:
This music school offers not only individual lessons, but choruses, group classes, and ensembles as well. They have students from over 60 NH communities and the full age spectrum from children through seniors. Use a variety of search terms: not just "school" but "lessons" and various types of music or words such as "instruments" or "composition" for the different activities associated with music.
Possible examples:
This is a town fire department, so it will be a bit more complicated to find "competitors" in the strict sense of the word, as municipalities often each have their own FD or a volunteer FD that works in cooperation with surrounding communities fire departments. Because FDs with full-time employees often engage in other activities besides strictly fighting fires, such as educational initiatives, community events, school and municipal building fire drills, etc., you may want to look at other organizations that also provide those related services. Or you might consider other departments within the same town as "competitors" in that they vie for funding from the same funding source (community taxpayers). These might include the Highway Department, School Board, Library, Historical Society, Police Department, Recreation Department, etc. within the same town.
Possible examples:
