COM310 requires students to earn at least one certificate (Google Analytics or HubSpot), however there are other free certificates and courses available for you to earn/complete to augment your resume and include on your LinkedIn profile to increase your marketability when seeking jobs.
This consists of a 165-page ebook that details all major aspects of social media marketing. Once you finish reading the course material, you can take a test. If you pass the test, you will get a certification that you can add to your resume.
Here are some of the topics that are covered in the course:
This is a beginner-level course offered by Buffer and the instructor is their digital marketing strategist, Brian Peters. It is designed to help you learn how to form an effective social media strategy. It is a short video tutorial that can be completed in just 43 minutes. However, it is suggested that you do your own research and study after each lesson.
Some of the aspects that it will cover:
This free online social media marketing course from Oxford Home Study Centre provides newbies and other inexperienced users with a basic introduction to social media and marketing on different platforms. This course is free, self-paced, and comes with complete tutor support and a certification of completion to add to your resume. The course will teach you what successful social media marketing looks like, why it's so powerful, and what goes into every social media marketing strategy plan.
You will also learn:
Quicksprout offers a content-rich section with dozens of informative social media marketing guides covering topics from generating leads to creating content calendars. Examples of a few of these guides include: