Social Media Certfications - COM 310 (Campus) - Social Media - Research Guides at Southern New Hampshire University

Social Media Certificates & Courses

COM310 requires students to earn at least one certificate (Google Analytics or HubSpot), however there are other free certificates and courses available for you to earn/complete to augment your resume and include on your LinkedIn profile to increase your marketability when seeking jobs.

Course-Required Certificates

Other (free) Certificates/Courses

Muck Rack Academy

Fundamentals of Social Media (Muck Rack Academy)
Fundamentals of Media Relations (Muck Rack Academy)
Fundamentals of Media Measurement (Muck Rack Academy)

HubSpot Academy

HubSpot Academy - Offers 25 different certifications related to social media!

Meta Social Media Marketing Professional Certificate

Developed in partnership with Coursera, the Meta Social Media Marketing Professional Certificate provides the learner with in-demand skills to help kickstart their career in social media marketing, no experience necessary. All courses are free.

TikTok Marketing Masterclass (Influencer Marketing Hub)

TikTok Marketing Masterclass is a free course includes 11 modules and additional bonuses covering everything from the basics to the complexities of working with major brands. Through this course, you’ll learn:
- TikTok basics
- How to craft a profitable brand persona without sacrificing authenticity
- How to build your audience
- How to increase engagement on TikTok
- How to start working with brands
- How to make money as a TikTok influencer

Social Media Marketing Certification (eMarketing Institute)

The Social Media Marketing Certification consists of a 165-page eBook that details all major aspects of social media marketing. Once you finish reading the course material, you can take a test. If you pass the test, you will get a certification that you can add to your resume.

Here are some of the topics that are covered in the course:

Basics of social media marketing
Different social media platforms
How to identify and define your target audience
How to engage your target audience
Sharing content on social media
Social media strategy
Dos and don’ts of social media marketing

Introduction to Social Media Strategy (Skillshare)

This Introduction to Social Media Strategy is a beginner-level course offered by Buffer and the instructor is their digital marketing strategist, Brian Peters. It is designed to help you learn how to form an effective social media strategy. It is a short video tutorial that can be completed in just 43 minutes. However, it is suggested that you do your own research and study after each lesson.

Some of the aspects that it will cover:

Finding a unique voice
Selecting the right platforms
Creating and curating engaging content
Using the right tools
A 5-step Facebook advertising strategy

Social Media Marketing (Oxford Home Study Centre)

Social Media Marketing is a free online course from Oxford Home Study Centre provides newbies and other inexperienced users with a basic introduction to social media and marketing on different platforms. This course is free, self-paced, and comes with complete tutor support and a certification of completion to add to your resume. The course will teach you what successful social media marketing looks like, why it's so powerful, and what goes into every social media marketing strategy plan.

You will also learn:

What the Five P's of social media are and how to implement them
How to expand your digital presence to attract new followers and keep them
Everything that goes into developing a comprehensive social media plan

Quicksprout Social Media Guides

Quicksprout Social Media Guides cover topics from generating leads to creating content calendars. Examples of a few of these guides include:

Sprout Social Academy Certifications

Earning your Sprout Social Academy Certifications will showcase your expertise in Sprout’s all-in-one social media management platform. Certifications are free. An Onboarding Quiz is required before you begin the certifications.