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COM 310 - Social Media

This guide is a companion to Professor Boroshok's COM 310 course to guide students through the social media marketing plan project for their selected nonprofit organization.

Social Media Certificates & Courses

COM310 requires students to earn at least one certificate (Google Analytics or HubSpot), however there are other free certificates and courses available for you to earn/complete to augment your resume and include on your LinkedIn profile to increase your marketability when seeking jobs.

Course-Required Certificates

Other (free) Certificates/Courses

Muck Rack Academy

HubSpot Academy

  • HubSpot Academy - Offers 25 different certifications related to social media!

Meta Social Media Marketing Professional Certificate

TikTok Marketing Masterclass (Influencer Marketing Hub)

  • This free course includes 11 modules and additional bonuses covering everything from the basics to the complexities of working with major brands. Through this course, you’ll learn:

Social Media Marketing Certification (eMarketing Institute)

This consists of a 165-page ebook that details all major aspects of social media marketing. Once you finish reading the course material, you can take a test. If you pass the test, you will get a certification that you can add to your resume.

Here are some of the topics that are covered in the course:

  • Basics of social media marketing
  • Different social media platforms
  • How to identify and define your target audience
  • How to engage your target audience
  • Sharing content on social media
  • Social media strategy
  • Dos and don’ts of social media marketing

Introduction to Social Media Strategy (Skillshare)

This is a beginner-level course offered by Buffer and the instructor is their digital marketing strategist, Brian Peters. It is designed to help you learn how to form an effective social media strategy. It is a short video tutorial that can be completed in just 43 minutes. However, it is suggested that you do your own research and study after each lesson.

Some of the aspects that it will cover:

  • Finding a unique voice
  • Selecting the right platforms
  • Creating and curating engaging content
  • Using the right tools
  • A 5-step Facebook advertising strategy

Social Media Marketing (Oxford Home Study Centre)

This free online social media marketing course from Oxford Home Study Centre provides newbies and other inexperienced users with a basic introduction to  social media and marketing on different platforms. This course is free, self-paced, and comes with complete tutor support and a certification of completion to add to your resume. The course will teach you what successful social media marketing looks like, why it's so powerful, and what goes into every social media marketing strategy plan.

You will also learn: 

  • What the Five P's of social media are and how to implement them 
  • How to expand your digital presence to attract new followers and keep them 
  • Everything that goes into developing a comprehensive social media plan 

Quicksprout Social Media Courses (Quicksprout)

Quicksprout offers a content-rich section with dozens of informative social media marketing guides covering topics from generating leads to creating content calendars. Examples of a few of these guides include: