Below are some suggested databases and resources to select social media platforms that best match the target audience data for your client. Remember that social media is constantly changing, so you will want to find the most recent information available to justify your selections for your client.
Use the Social Media button beneath the search box on the interface, or search for individual platforms: Facebook, Twitter, Snapchat, etc. to see user information and match to your target audience data.
Look up major social media platforms:
In eMarketerPro, you may look up an individual social media platform by name and comma US. Example: TikTok, US
If you use a different keyword in the search, when you get a list of results, use the limiters across the top of the results list, to select from a drop-down menu. Example, under "Content Type" you may want to limit to Report. Then click on one and read the intro or the table of contents for relevant information.
Click on the link below and scroll down to the Table of Contents, select appropriate sections, noting page number; scroll down to that page.
Scroll through the extensive table of contents to utilize the information you need to support your recommendation for particular social media for select populations as target audiences for your client.
There are a variety of social media management tools to allow your small start-ups and non-profits to manage their social media accounts with minimal resources. These tools offer a variety of plans from free to low-cost to pricey.
Later is a social media scheduling and marketing platform available on Instagram, Facebook, Twitter, Pinterest, LinkedIn, and TikTok. Their features focus on visual scheduling, media management, marketing and analytics. Free accounts are available as well as paid accounts that include more services and options. They also offer a 50% discount for non-profit organizations for their professional accounts.
Check out these helpful resources for using Later:
Hootsuite, the social media management platform is used by nonprofits, education and business all over the world. They also publish relevant reports.
Check out these helpful publications from Hootsuite:
Buffer consists of a distributed team of 85 people living and working in 15 countries around the world working to build the best products to help customers build their brands and grow their businesses on social media. Buffer grew from humble beginnings to serve more than 73,000 customers.
Check out these helpful resources for using Buffer: