Skip to Main Content
Accessibility Information

Advertising

This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of advertising. On this guide you'll also find info. on library services, research tips, career info., etc.

Trade Publications


The links below take you to the record for that publication in our Periodical Finder tool.

  • You may need to expand the "Full Text Access" link to view all databases that provide full text for this publication along with their coverage dates.
  • Next, click on the database link that has the coverage dates you need.
  • Finally, search for the article title using the "search within this publication" link OR browse for the issue you need by month/year.

Scholarly Journals


The links below take you to the record for that journal in our Periodical Finder tool.

  • You may need to expand the "Full Text Access" link to view all databases that provide full text for this journal along with their coverage dates.
  • Next, click on the database link that has the coverage dates you need.
  • Finally, search for the article title using the "search within this publication" link OR browse for the issue you need by month/year.

Library Databases


The Shapiro Library subscribes to numerous databases filled with scholarly and industry research, statistics, journals, articles, and eBooks from respected publications. The following is a list of some of the best databases for doing research and finding insightful information for your Advertising courses. 

Periodical Finder


Find print or electronic journals by using the Periodical Finder This link opens in a new window.  The Periodical Finder allows users to search for an individual journal by title or ISSN number. Users can also browse journals by title or by subject. The Periodical Finder allows users to see if the library has access to a journal and if so, how much access we have to it (e.g. issues from ten years ago to today) and where they can access the journal (e.g. in a database vs. in our print collection).

Online Library Catalog


 

You can find books and eBooks by using the search box provided above to search the Online Library Catalog. The catalog is a list of all the print resources the library has (including print books, print journals, video games, audiobooks, and more) and also includes a record for most of our eBooks.

 

How to use the Online Library Catalog  |  Search Tips

eBook Databases


 

 

The databases listed on this drop-down include eBooks (some also include other types of sources like articles).

Accessing eBooks