Advertising
This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of advertising. On this guide you'll also find info. on library services, research tips, career info., etc.
Company Information
The databases and web resources below contain proprietary company information and industry research, as well as statistics, scholarly articles, trade journal articles, and assessment tools.
Library Databases
- D&B Hoovers This link opens in a new windowD&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
Please try clearing your browser's cookies/cache. Please also try a different browser. - Mergent ONLINE This link opens in a new windowIn-depth public and private company profiles, financial information, and industry overviews. Includes Mergent EventsData, Mergent Horizon, and Investext. Read this FAQ for information on how to access and use Investext. Read this FAQ on how to access income statements and balance sheets in Mergent Online. Read this FAQ for information on Mergent Horizon.
- MarketLine (Explorer) This link opens in a new windowQuality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions. To access data click "Explorer" under Cross Industry Intelligence Center.
- Business Insights: Essentials - Gale This link opens in a new windowNewspapers, magazines and scholarly (peer-reviewed) journals, and reports in business disciplines as well as company profiles, company histories and S.W.O.T analysis reports
- Reference Solutions - Data Axle This link opens in a new windowDatabase of over 10.5 million public and private businesses.
- Euromonitor Passport This link opens in a new windowPassport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.
- Nexis Uni This link opens in a new windowNexis Uni provides full-text access to over 15,000 news, business, and legal sources. News coverage includes deep archives and the latest stories. Use the Company Dossier module to retrieve detailed company information and financial performance measures. The Company Dossier module also allows you to identify and compare companies matching specific criteria. This product also provides access to the renowned Shepard's Citations service for all federal and state court cases 1789-present. Nexis Uni is the new platform to replace LexisNexis Academic, which has been phased out by the vendor.
Helpful Web Resources
- SEC - EDGAR Search This link opens in a new windowFree access to more than 21 million company filings from the U.S. Securities and Exchange Commission.
Industry Information
Library Databases
- IBISWorld This link opens in a new windowLargest web-based industry research provider covering over 13,000 domestic and international industries. Shapiro Library provides access to US Industry Market Research, IExpert Summary Reports, Business Environment Database, US Specialized Industry Reports and Global Industry Reports. Watch a video overview of the new IBISWorld interface - please note that due to our authentication model personalization features are not available. The IBISWorld classic interface will be available until mid-2020. If you encounter a login page when accessing that link, please open it in a different browser.
- Business Insights: Global - Gale This link opens in a new windowFor business professionals, entrepreneurs, students, and general researchers, Gale Business Insights: Global delivers comprehensive international business intelligence, compiled into a logical, usable context. This database includes case studies. Watch this video overview of Business Insights: Global.
- MarketLine (Explorer) This link opens in a new windowQuality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions. To access data click "Explorer" under Cross Industry Intelligence Center.
- Mintel Academic This link opens in a new windowMintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
- WGSN (World's Global Style Network) This link opens in a new windowWGSN is the world’s leading trend authority for creative thinkers in over 94 countries. WGSN services cover consumer insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert advisory services. SNHU's subscription includes access to: Insight, Fashion, Lifestyle & Interiors, and Instock.