This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of advertising. On this guide you'll also find info. on library services, research tips, career info., etc.
The databases and web resources linked below contain proprietary market research, including consumer profiles, market share analysis, demographic data, and statistical assessment tools.
Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
The Claritas 360 section of this database allows you to generate a variety of custom reports on consumer demographics and behavior. Profile Ranking Index and Market Potential reports are frequently used to help identify a target market.
WGSN is the world’s leading trend authority for creative thinkers in over 94 countries. WGSN services cover consumer insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert advisory services. SNHU's subscription includes access to: Insight, Fashion, Lifestyle & Interiors, and Instock.
Statista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
Resources from the U. S. Small Business Administration on learning how to conduct market research for your business. Provides links to resources for country market research and other exporting information.