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This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of advertising. On this guide you'll also find info. on library services, research tips, career info., etc.

Advertising Rates

These databases contain information on advertising expenditures across all platforms, as well as market analysis, company information, statistics, and advertising strategy.

Many publications provide media kits that lists advertising rates, ad format specifications, circulation and audience metrics, etc. Search for publication name and media kits. For example: Sports Illustrated AND media kit. Or search for the publication website and browse for a section on advertising rates.

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