Advertising Rates
These databases contain information on advertising expenditures across all platforms, as well as market analysis, company information, statistics, and advertising strategy.
- Advertising Insights (Vivvix) This link opens in a new windowAdvertising Insights is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Advertising Insights monitors advertising expenditures and occurrence information for 3+ million brands across 18 media. PLEASE NOTE: This resource only allows a limited number of users at the same time. If you are unable to access this resource, please try again later or take a look at eMarketer.PRO or the resources available on the Advertising Research Guide.
- eMarketer.PRO This link opens in a new windoweMarketer provides access to market data, reports and analysis, company information, and more.
- SRDS Media Planning Platform This link opens in a new windowThe leading provider of media rates and data. Library subscribes to: Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; TV and Cable Source; and Interactive Advertising Source. Access Note: The database has a concurrent user limit. If you can't access SRDS please try again later. The Claritas 360 Platform can only be accessed via the latest 2 versions of Google Chrome.
Many publications provide media kits that lists advertising rates, ad format specifications, circulation and audience metrics, etc. Search for publication name and media kits. For example: Sports Illustrated AND media kit. Or search for the publication website and browse for a section on advertising rates.