This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of advertising. On this guide you'll also find info. on library services, research tips, career info., etc.
These databases contain information on advertising expenditures across all platforms, as well as market analysis, company information, statistics, and advertising strategy.
Advertising Insights is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Advertising Insights monitors advertising expenditures and occurrence information for 3+ million brands across 18 media. PLEASE NOTE: This resource only allows a limited number of users at the same time. If you are unable to access this resource, please try again later or take a look at eMarketer.PRO or the resources available on the Advertising Research Guide.
The leading provider of media rates and data. Library subscribes to: Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; TV and Cable Source; and Interactive Advertising Source. Access Note: The database has a concurrent user limit. If you can't access SRDS please try again later. The Claritas 360 Platform can only be accessed via the latest 2 versions of Google Chrome.
Many publications provide media kits that lists advertising rates, ad format specifications, circulation and audience metrics, etc. Search for publication name and media kits. For example: Sports Illustrated AND media kit. Or search for the publication website and browse for a section on advertising rates.