MKT 337 - Marketing Research
This guide provides information sources for secondary research in the field of marketing.
Sage Research Methods Online
- SAGE Research Methods This link opens in a new windowAn award-winning tool designed to help you create research projects and understand the methods behind them. See the Help - Sage Research Methods page for help using the platform.
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SAGE Research Methods is an award-winning tool designed to help you create research projects and understand the methods behind them. SAGE Research Methods' taxonomy of over 1,400 methods terms links to authoritative content, including:
- Over 640 books
- Dictionaries, encyclopedias, and handbooks
- The entire "Little Green Book" and "Little Blue Book" series
- Two major works collating a selection of journal articles
- Newly commissioned videos