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MKT 337 - Marketing Research

This guide provides information sources for secondary research in the field of marketing.

Sage Research Methods Online

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SAGE Research Methods is an award-winning tool designed to help you create research projects and understand the methods behind them. SAGE Research Methods' taxonomy of over 1,400 methods terms links to authoritative content, including:

  • Over 640 books
  • Dictionaries, encyclopedias, and handbooks
  • The entire "Little Green Book" and "Little Blue Book" series
  • Two major works collating a selection of journal articles
  • Newly commissioned videos