MKT 337 - Marketing Research

Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market

Quality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions. To access data click "Explorer" under Cross Industry Intelligence Center.

Largest web-based industry research provider covering over 13,000 domestic and international industries. Shapiro Library provides access to US Industry Market Research, IExpert Summary Reports, Business Environment Database, US Specialized Industry Reports and Global Industry Reports. Watch a video overview of the new IBISWorld interface - please note that due to our authentication model personalization features are not available. The IBISWorld classic interface will be available until mid-2020. If you encounter a login page when accessing that link, please open it in a different browser.

Major source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.

For business professionals, entrepreneurs, students, and general researchers, Gale Business Insights: Global delivers comprehensive international business intelligence, compiled into a logical, usable context. This database includes case studies. Watch this video overview of Business Insights: Global.

To search companies by NAICS number select "U.S. Businesses," then "Custom Search," then "Business Type," and click the option for Keyword/SIC/NAICS.