This guide provides information sources for secondary research in the field of marketing.
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for finding market reports:
Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
The following books are a sample of our library books and ebooks on the subject of market reports. For more books and ebooks please search the Online Library Catalog or ask a librarian for help.