MKT 337 - Marketing Research
This guide provides information sources for secondary research in the field of marketing.
Market Reports
Recommended Databases
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for finding market reports:
- Mintel Academic This link opens in a new windowMintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
Recommended Books
The following books are a sample of our library books and ebooks on the subject of market reports. For more books and ebooks please search the Library Book Search or ask a librarian for help.
Market Share Reporter by Call Number: Available OnlineISBN: 9781410318794Publication Date: multiple editionsPresents comparative business statistics. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.
