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MKT 432 - Strategic Marketing Planning - 10 Point Company Analysis

This research guide organizes the Library electronic resources available for use in composing the 10 point company analysis assignment.

Goals, Objectives, Metrics

Company Websites

  • Look for goals, objectives, and metrics on the company's corporate or investors webpage. Search  Google for [Company Name] AND corporate, or [Company Name] AND investors. Look for news or information for shareholders like Annual Reports that contain forward looking statements.

Literature Search

Search in business and news databases for forward looking statements related to your company.