MKT 432 - Strategic Marketing Planning - 10 Point Company Analysis
This research guide organizes the Library electronic resources available for use in composing the 10 point company analysis assignment.
Product and Pricing
Company and Retail Websites
The most straightforward approach to identifying a company's product range and pricing is to review their own website if they sell direct to consumers or the websites of major retailers such as Amazon, Walmart, Home Depot, or Best Buy.
Are there discussions of product mix and pricing strategy in places like the 10-K report Item 1: Business or Item 7: Management Discussion and Analysis of Financial Condition and Results of Operations, or in the quarterly earnings call transcripts? The Long Business Description in S&P Capital IQ gives a summary of "Products and Brands."
S&P Global Market Intelligence combines broad data, powerful analytics, and deep sector intelligence. Includes company profiles and financials of both public and private companies, in-depth global data for 17 industries; 7 industry-specific financial statement templates, and more. NOTE: All users must register for accounts to use this database. Read this FAQ for more details on how to create an account. Need help using the database - check out the Academic Resource Center.
Business Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
Major source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.
NewsBank consolidates current and archived information from thousands of newspaper titles, as well as newswires, web editions, blogs, videos, broadcast transcripts, business journals, periodicals, government documents and other publications. Shapiro Library also subscribes to the current year of the Union Leader in color which includes ads