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MKT 432 - Strategic Marketing Planning - 10 Point Company Analysis

This research guide organizes the Library electronic resources available for use in composing the 10 point company analysis assignment.

Promotion and Public Relations

Corporate Website

Companies corporate or investors websites will include press releases, corporate social responsibility information, and other items directly related to their public relations strategy.

Quarterly Earnings Transcripts and News

Review quarterly earnings transcripts for information related to promotional and public relations strategy.

Literature Search

Search business and news databases for information related to your company's promotion and public relations strategies.