MKT 432 - Strategic Marketing Planning - 10 Point Company Analysis
This research guide organizes the Library electronic resources available for use in composing the 10 point company analysis assignment.
Promotion and Public Relations
Corporate Website
Companies corporate or investors websites will include press releases, corporate social responsibility information, and other items directly related to their public relations strategy.
Quarterly Earnings Transcripts and News
Review quarterly earnings transcripts for information related to promotional and public relations strategy.
- Capital IQ (Standard & Poor’s) This link opens in a new window
This link opens in a new window
S&P Global Market Intelligence combines broad data, powerful analytics, and deep sector intelligence. Includes company profiles and financials of both public and private companies, in-depth global data for 17 industries; 7 industry-specific financial statement templates, and more. NOTE: All users must register for accounts to use this database. Read this FAQ for more details on how to create an account. Need help using the database - check out the Academic Resource Center.
Literature Search
Search business and news databases for information related to your company's promotion and public relations strategies.
- Business Source Ultimate - EBSCO This link opens in a new windowBusiness Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
- ABI/INFORM Collection - ProQuest This link opens in a new windowMajor source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.
- NewsBank: Access World News This link opens in a new windowNewsBank consolidates current and archived information from thousands of newspaper titles, as well as newswires, web editions, blogs, videos, broadcast transcripts, business journals, periodicals, government documents and other publications. Shapiro Library also subscribes to the current year of the Union Leader in color which includes ads
- News & Newspapers - ProQuest This link opens in a new windowFull text of U.S. and international news sources. Includes coverage The New York Times and the Times of London, plus hundreds of other news sources and news wires
