Skip to Main Content
Accessibility Information

MKT 432 - Strategic Marketing Planning - 10 Point Company Analysis

This research guide organizes the Library electronic resources available for use in composing the 10 point company analysis assignment.

Suppliers, Distribution Channels, Partnerships, Sales Strategy

The Long Business Description in S&P Capital IQ includes a description of companies distribution systems. Quarterly earnings transcripts may shed light on distribution channels used by companies, and IBIS World describes typical industry-level supply and demand industries.

Literature Search

Search business and news resources for information related to the distribution channels used by your company.