MKT 432 - Strategic Marketing Planning - 10 Point Company Analysis
This research guide organizes the Library electronic resources available for use in composing the 10 point company analysis assignment.
Suppliers, Distribution Channels, Partnerships, Sales Strategy
The Long Business Description in S&P Capital IQ includes a description of companies distribution systems. Quarterly earnings transcripts may shed light on distribution channels used by companies, and IBIS World describes typical industry-level supply and demand industries.
S&P Global Market Intelligence combines broad data, powerful analytics, and deep sector intelligence. Includes company profiles and financials of both public and private companies, in-depth global data for 17 industries; 7 industry-specific financial statement templates, and more. NOTE: All users must register for accounts to use this database. Read this FAQ for more details on how to create an account. Need help using the database - check out the Academic Resource Center.
Largest web-based industry research provider covering over 13,000 domestic and international industries. Shapiro Library provides access to US Industry Market Research, IExpert Summary Reports, Business Environment Database, US Specialized Industry Reports and Global Industry Reports. Watch a video overview of the new IBISWorld interface - please note that due to our authentication model personalization features are not available. The IBISWorld classic interface will be available until mid-2020. If you encounter a login page when accessing that link, please open it in a different browser.
Search business and news resources for information related to the distribution channels used by your company.
Business Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
Major source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.
NewsBank consolidates current and archived information from thousands of newspaper titles, as well as newswires, web editions, blogs, videos, broadcast transcripts, business journals, periodicals, government documents and other publications. Shapiro Library also subscribes to the current year of the Union Leader in color which includes ads