MKT 432 - Strategic Marketing Planning - 10 Point Company Analysis
This research guide organizes the Library electronic resources available for use in composing the 10 point company analysis assignment.
Financial Discussion and Assumptions
Any company database will supply a wide variety of financial information on publicly trade companies as well as SEC disclosures which are generally the primary sources for that data.
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Capital IQ Pro (Standard & Poor’s) This link opens in a new windowIncludes company profiles and financials of both public and private companies, in-depth global data for 17 industries; 7 industry-specific financial statement templates, and more. Note: The Capital IQ classic interface is still available - third party cookies need to be enabled for it to work properly. Need help using the database - check out the Academic Resource Center.
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D&B Hoovers This link opens in a new windowD&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
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